Burger King Whopperrito
Burger King introduces the Whopperrito in America!
This just in from Burger King USA:
PART WHOPPER® SANDWICH. PART BURRITO. BURGER KING® BRAND LAUNCHES ITS WHOPPERRITO™ NATIONALLY
BURGER KING® Restaurants Introduce Tex-Mex-Flavored Burger-Burrito Mashup Made with 100% Beef
MIAMI – August 9, 2016 – BURGER KING® restaurants are introducing a Tex-Mex twist on its famous WHOPPER® sandwich nationwide with its new WHOPPERRITO™ burger-burrito mashup.
After a local market debut that sparked widespread demand from guests, BURGER KING® restaurants is now taking its WHOPPERRITO™ national at participating restaurants beginning August 15.
The WHOPPERRITO™ is a new menu item that features the same 100% beef that the WHOPPER® sandwich is made with and that’s prepared using the same flame-grilled cooking technique BURGER KING® restaurants have been perfecting for over 60 years.
The WHOPPERRITO™ burger-burrito remix made with 100% beef was originally conceived by a franchisee. BURGER KING® restaurants have decided to roll out the menu item nationwide for a limited time while supplies last after it was met with widespread media attention and social media requests. This unique merger is the latest in the brand’s fan-favorite food combinations, coming off the heels of the recent Mac n’ Cheetos™ launch.
Prepared with many of the same ingredients as the WHOPPER® sandwich — with a creamy queso sauce replacing mayonnaise — The WHOPPERRITO™ burger-burrito hybrid is made with flame-grilled 100% beef and seasoned with a special blend of spices to deliver an authentic Tex-Mex flavor. It is then layered with freshly cut tomatoes, onions and lettuce and topped with pickles and smothered in creamy queso sauce before being wrapped in a flour tortilla.
“We’re infusing classic American fare with Tex-Mex flare,” said Alex Macedo, President, North America, for the BURGER KING® brand. “The WHOPPERRITO™ is a new interpretation of the Tex-Mex trend in a way that only BURGER KING® restaurants could imagine and uses the classic flame-grilled 100% beef WHOPPER® sandwich meat to set this burger-burrito hybrid apart from other burritos out there.”
The WHOPPERRITO™, BURGER KING® restaurants’ new food fusion, debuts at the recommended price of $2.99 and as part of a combo meal for the recommended price of $4.99.
What do you think of the Whopperrito? Would you like to see it in the UK? Let us know your thoughts via the usual BURGER LAD® channels.