Rustlers BBQ Rib

Rustlers BBQ Rib Review

Rustlers BBQ Rib:

What they say:

Get that BBQ feeling all year round with the Rustlers BBQ Rib. This flame grilled rib is made with the finest quality pork and dished up with a sachet of delicious, sweet BBQ sauce. Awesome.

Price: £1.00 (RRP £2.00).

Calories: 355 kcal.

I miss the McRib. I really do. So much that I have decided to scratch that McRib itch by reviewing the Rustlers BBQ Rib.

Rustlers BBQ Rib

Rustlers? Eurgh!?

Before you start turning your noses up at the brand, you cannot deny it does have its fans.

Kepack should also be applauded for creating a safe (late night, post pub) snack environment – no oven/grill/hob being left on accidentally!

I must admit my fear of losing any remaining credibility (if there ever was any) by reviewing the BBQ Rib.

I’d like to think that having made my own (decent) McRib copycat recipe, people won’t think I am too much of a philistine running this through the BURGER LAD® review algorithm.

Like I said… I’m starting to miss the McRib.

McDonald’s made us wait 12 long years last time before re-releasing the sandwich famously parodied in The Simpsons as the Ribwich. We’re now at four years since it was last on-sale in the UK…

Rustlers’ serving suggestion for their BBQ Rib is adding gherkins, lettuce and red onion.

Not too dissimilar to the product it is based upon, but for this review we will be having it straight out the packaging…

Inside, you have three elements; the oblong sub-style sesame seeded bun, chopped and shaped (BBQ seasoned) pork patty and a sachet of BBQ sauce.

Rustlers BBQ Rib

This normally retails at the recommended retail price of £2.00, but I picked this up (well hid amongst my regular shopping) from Tesco for a pound.

At 355 calories, the Rustlers BBQ Rib is 54 kcal over that of a standard (99p) McDonald’s Cheeseburger.

So, price-wise it is good. Nutritionally, not too obscene. But the real question – how does it taste?

After you get over the fear of microwaving meat and bread together you are presented with an unnatural smell, squishy bun and a reconstituted pork patty inside.

Rustlers BBQ Rib

There’s no denying that this cannot really be good for you.

The longer you leave the BBQ Rib the more the bread starts to firm up.

You (obviously) apply your own sauce and are at the end of getting 0 to Tasty in 70 seconds or whatever the blurb was from the marketing campaign… which is now over ten years ago!!!

It’s not much of a looker, but what can you expect from a one-pound microwaveable burger!?

The “cooking” instructions do suggest reducing the time by 15 seconds and toasting the bun – I was too lazy.


Biting in, you get an undeniably rich-ish BBQ sauce which helps mask the artificial flavouring of the patty.

Once you get past the texture of the thing it’s not too bad. It’s not too great either.

What I don’t like about this is the fake, flame-grilled flavouring.

It might work on their beef products (that’s another debate) but I don’t think it is placed well for a pork product trying to imitate the McRib.

The predominant flavour is (obviously) BBQ which is a commendable effort.

What can you say about the Rustlers BBQ Rib? It is what it is…

Out of further morbid curiosity, I do have an unnatural urge to sample it again with gherkins and fresh onion ala the McRib. We shall see…


On a side note, my son has been ill all weekend and on fluids only. He hasn’t eaten in nearly 48 hours at time of writing.

A few minutes after the ping of the microwave I got a text from upstairs asking “What is that delicious smell?”

Take that as you will – or he needs a lot more work before he is ready to inherit your favourite burger news and review website…

What really concerns me about a product like this is the shockingly low price – what does that say for the quality?

Not only that, the long shelf life of February 2nd (purchased 13th January) really scares me.

You can probably attribute that to the list of E numbers on the back of the packaging – E325, E451, E392, E472e, E282 and E300.

I haven’t looked any of these up, but as a family that cook 90% of their meals from scratch this is a concern.

Looking past that though, the Rustlers BBQ Rib is not a bad effort but certainly not a patch on the fabled McDonald’s McRib.

Did it scratch that itch?

Not really. But I knew deep down that it wouldn’t.

For £1 it is worth a try once if you can get over the fear of microwaveable burgers, but I would imagine for most of our readers it is an easy pass.

Burger Lad®











  • Cheap
  • Convenient


  • Flame-grilled flavouring
  • Can't be good for you

4 thoughts on “Rustlers BBQ Rib

  • 14/01/2019 at 5:22 pm

    E300 is vitamin C, so watch out for that one!

  • 20/01/2019 at 10:35 pm

    The last Rustler I bought had ‘SHERGAR’ stamped on the patty which was a touch worrying.

    • 02/05/2019 at 1:05 am

      Poor old Shergar, murdered by two idiot terrorists.

      As for the Rustlers BBQ Rib, I have had some success toasting the face of the bun, adding a good bbq sauce from the cupboard, dill pickles (Vlasic) and fresh onion, works out ok.

  • 16/12/2020 at 5:37 pm

    Like all Rustlers products , they just need pimping up a bit – toast the bun , add some lettuce & sliced tomato , a few jalapenos and a good squirt of the newly released G.B.K House Relish and these are the shizzle

Comments are closed.