Burger King Double Quarter Pound King
Burger King Double Quarter Pound King Review
What they say:
Featuring more than ½ lb. of flame-grilled 100% beef, topped with all of our classic favourites: American cheese, freshly sliced onions, zesty pickles, ketchup, & mustard all on a toasted sesame seed bun.
Price: £5.99 for the burger only, £7.99 for a meal.
Calories: 1,140 kcal (US website).
The latest promo from the King is lazy. There is no other way to say it.
Take a standard menu item and add an extra patty and slice of cheese, some limited branding and boom – a ready-made promo.
So, like a lot of BK of late, the Double Quarter Pound King won’t be winning any innovation awards.
However, is it any good?
Well, before we get to that, let’s just have a look at it in general.
Firstly, the internet allows people to come out with silly comments that maybe sounded really clever in their head.
Yes, two quarter pounders makes a half pound, so kudos to the KS1 maths there, but a half-pounder implies a single large half pound patty, which this doesn’t have. It has two quarter pound patties, so it’s a double QP.
And I most certainly did not fly to America to eat this. It is available now in the UK, and you can see its posters outside BK branches now too.
However, we at BURGER LAD® have noted what seems to be a trend lately – that BK specials in America come here to the UK a few weeks/months later.
They had the Bacon King and then we did. Now the Double QP. So, will we see the Jalapeño King here next?
Jalapeño Spicy Crispy Chicken & Jalapeño King – New at BK USA ?? pic.twitter.com/6Uil149DUe
— Burger Lad® (@Burger_Lad) August 17, 2018
Anyways, that’s thinking ahead – whatever is coming here next, rest assured you’ll hear it from Burger Lad first.
Back to the Double QP and I went in with low expectations.
Firstly, as I said, it’s a bit dull. And secondly, when it came out, it had no promo box.
The build was accurate but the whole thing looked rather flat in comparison to the promo shots (yes, I know it’s a tall order for quick service to match the painstaking efforts of the marketing department), but you can see from the photos that it’s not a particularly photogenic burger.
So I sat down with my burger in its basic wrap, and expected to be disappointed. And I wasn’t.
This was actually quite good, and definitely better than it looked. Substance over style? And in a (have it your) way, it’s also good value.
The regular QP is £5.49 so for an extra 50p you get a double. Why wouldn’t you?
The edges of my beef patties were a little crisper than I’d like but inside was more like it. This has all the classic flavours – mustard, ketchup, fresh onion, pickle, beef and cheese. What’s not to like?
All the way, the pickles gave that classic Americana flavour which keeps us coming back for more.
It’s hard to imagine I’m the same person who used to pick them out, before being persuaded by Burger Lad to keep them in – and I haven’t looked back!
In addition to the pickles, you have the classic (yes I know I’m using that word a lot, but it very much applies) combo of mustard and ketchup, that kind of sweet and sour friendship that just works.
And rising above all that, the fresh crisp hit of onions set this medley of toppings off perfectly.
There’s a reason, for all the burger specials in the world, so many rely on variations of this very classic combination – it just works.
It’s hard to get over the fact that it’s an extra piece of beef and cheese that makes this “special” though and that did prey on my mind a bit as I gobbled this up.
What has happened to the once-innovative BK we love? Have all the great creative minds in the marketing department left for competitors? All these thoughts were swimming around my head as I finished this decent burger.
The cheese kept the build from feeling dry, despite those overdone edges, and the lingering flavours on my tongue were very much the twin delights of mustard and ketchup, with their pickle pal.
The Double Quarter Pound King is basically a bigger version of a classic burger, which wins points for being solid, decent, but none for innovation.